It’s unusual for Facebook to air ads on local television. To see other companies encourage viewers to “like” them on Facebook (and its sister brand Instagram, and their competitor Twitter) is quite commonplace, but a TV ad from Facebook itself?
This ad aired on Ottawa local TV earlier this week. It can also be viewed on Vimeo where the video thumbnail, as well as the 0:21 mark, focuses on two girls duking it out on Dance Dance Revolution (looks like DDR X2) at the arcade. Strangely, the down arrow on the left pad is a classic arrow, while the rest are DDR X arrows.